Ermenegildo Zegna celebrated the unveiling of its latest boutique in New Delhi at DLF Emporio Mall with an exclusive dinner gathering. The occasion was marked by a screening of the brand’s campaign ‘What Makes a Man’, featuring some of India’s most prominent men as they deliberated on modern masculinity in today’s day and age.
A purveyor of timelessly modern clothing to generations of men over the last one hundred and ten years, Zegna has always adopted an ever-evolving mindset. Now the brand seeks to encourage an open conversation around what makes a man today. Zegna’s desire to facilitate this conversation is the major purpose behind the new brand campaign, that was revealed last night.
The faces featured in the campaign include Imtiaz Ali, Ranveer Brar, Keshav Suri, Peter D’Ascoli, Prateek Jain, Gautam Seth, Samir Kasliwal and Rajesh Pratap Singh. Spanning different parts of the society, including music, sports, art, fashion, and entrepreneurship, each of these individuals reflect and embody many shades of masculinity.
With its first renewal in a decade, the bold revamp of Zegna’s New Delhi space represents an opportunity to strengthen the brand’s retail presence in India and reflects its ongoing commitment to this important market.
Some of the celebrity guests, city’s notables and close friends present during the evening included; Imtiaz Ali, Shayamal Vallabhjee, Archana Vijaya, Harathi Reddy, Peter D’Ascoli, Cecil D’Ascoli,Simran Lal, Kelvin Cheung, Rajesh Pratap Singh, Gautam Seth, Prateek Jain, Suket Dhir, David Abraham, Rakesh Thakore, Nimish Shah, Gautam Sinha, Shivan Bhatiya, Narresh Kukreja, Fatima Karan, Gaurav Karan, Simran Lal and Raul Rai.